Color scheme from master thesis by Sofia Hovemyr
MULIMODAL COMMUNICATION & IDENTITY BUILDING
Through the Websites of French and Swedish Art Museums.
In this thesis the multimodal aspects of websites belonging to art museums from Sweden and France (Nationalmuseum, Moderna Museet, Musée d’Art Moderne, and Louvre) are analyzed in order to identify what could be improved in terms of an effective identity building and communication of the business to the potential visitor.
Photo: Musée d'Art Moderne, Paris